New: User research: Level 5
Determines the approach to be used for engaging users in generative research in order to find opportunities for solutions and innovation in systems, products and services. Leads the collection and analysis of data into people’s behaviours, needs, and opinions. Synthesises findings, develop insights and present findings to inform decision making and drive actions. Plans and drives the user research activities providing expert advice and guidance to support adoption of agreed approaches. Contributes to the development of organisational methods and standards for user research.