User experience design: Level 4
Designs and develop users’ digital and off-line tasks, interaction and interfaces to meet agreed usability and accessibility requirements. Translates concepts into outputs and prototypes which generate user feedback to improved design solutions. Specifies appropriate tools, methods and design patterns. Evaluates alternative design options and recommends designs taking into account required performance, usability and accessibility. Interprets and follows visual design and branding guidelines to create consistent and impactful user experience.