Product management: Level 4
Manages aspects of the product lifecycle enabling the product to meet the needs of customers/users and achieve financial or other targets. Acts as product owner for one or more lower value products or services; prioritising product requirements and owning a product backlog. Analyses market/user research, feedback, expert opinion and usage data to understand needs & opportunities. Facilitates uptake of products by planning development of product collateral, supporting and evaluating campaigns, and monitoring product performance. Rolls out product trials & product launches.