Reference and guide to SFIA version 7. Framework status: Development.

#87 MKTG - Revert to Marketing instead of Digital Marketing: change request accepted

SFIAv6 description makes this skill seem very limited to digital marketing, leaving a gap that the v5 description of Marketing seemed to fill.

Consider merging v5 descriptions together with v6 to make it a blend of 'digital' with other modern marketing practices.

Attached to Name change: Marketing


What we decided


What we changed

Name changed to Marketing.

All skill levels and overall skill description have been updated.

See also

  • changes to Product Management
  • additional skill User research (URCH).