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#5 Need To Recognise the Roles of Product Owners

The rise of iterative and agile based approach to solution and service delivery has evolved into the cross over of the business sponsor roles and technical delivery assurance practitioners into Product Development owners, specialist and managers

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I am not sure where this will fit, but it could also be under "Development and Implementation". While "Relationship and Engagement" aspect is covered under "Sales & Marketing --> Product Management"

Other possible skills to consider are

  • Product Design
  • Digital Design
  • Product Development

Attached to Sales and marketing

Sep 09, 2017 02:48 PM

Role of PO is ongoing active sponsorship of change and the realisation of business value. As a PO I prioritise work for my product team that inherently has to include decisions balancing the need for business value and tech debt/sustainability of the technologies and IT service - this role differs dramatically from traditional waterfall deliveries and is focused on long term product and management of risk as well as value. says:
Oct 16, 2017 10:04 AM

I understand the request given the move to more iterative product development and the need for product management. Need to ensure that product management is also covered adequately as this role is now very common.

SFIA7 Project Manager (Peter Leather) says:
Nov 17, 2017 10:11 AM

Some other points we need to cover
- Internal product management vs external product management
- product owners and product managers - getting beyond the role titles to what the underlying skills are
- distinctions between product marketing and product management
- customer research and customer experience through to user experience - have we got a coherent set of skills
- eliciting customer product requirements and how that compares to SFIA's BUAN and REQM skills

SFIA7 Project Manager (Peter Leather) says:
Nov 17, 2017 01:01 PM

Examining the Product Owner role