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Reference and guide to SFIA version 7. Framework status: Current standard.

#94 PROD - downplay sales & marketing references: change request accepted

The Product Management (PROD) skill could be reused across a variety of roles (e.g. in agile team, or in Service Management) if the references to sales and marketing weren't quite so strong.

If the references to sales and marketing were replaced with references to understading user/customer needs/demand and managing the value for the user/customer, along with cost recovery/management of the product/service it might be able to potentially serve a wider purpose with ease.

Attached to Product management


What we decided


What we changed

All skill levels and overall skill description have been updated.

Sfia Updates Manager says:
Mar 28, 2018 01:41 PM

Also make product development inclusive or iterative / agile approaches.