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Reference and guide to SFIA version 7. Framework status: Current standard.

#87 MKTG - Revert to Marketing instead of Digital Marketing: change request accepted

SFIAv6 description makes this skill seem very limited to digital marketing, leaving a gap that the v5 description of Marketing seemed to fill.

Consider merging v5 descriptions together with v6 to make it a blend of 'digital' with other modern marketing practices.

Attached to Marketing


What we decided


What we changed

Name changed to Marketing.

All skill levels and overall skill description have been updated.

See also

  • changes to Product Management
  • additional skill User research (URCH).