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Reference and guide to SFIA version 6. Framework status: Legacy.

Digital marketing: Level 5

Devises and manages market research, marketing planning and campaigns within specified budgets to meet agreed objectives. Advises on brand management and promotion of corporate reputation through digital channels. Engages strategic managers in approval of large-scale web and digital marketing and communications strategies, promoting innovative solutions to marketing challenges. Takes overall responsibility for the production of marketing materials and staging of events. Plays an active role in promoting employee engagement through intranet and social media tools. Reviews the effectiveness of digital marketing and communication strategies and services and their impact on business outcomes.