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Reference and guide to SFIA version 6. Framework status: Legacy.

Digital marketing: Level 2

Understands the basic principles of digital marketing, and the range of tools for planning, implementing and monitoring their application on behalf of the organisation. Contributes to web and digital marketing and communication planning and implementation activity and suggests creative and innovative ideas for campaigns. Monitors results of web marketing and digital communications. Understands the key messages for both internal and external audiences.